India's first Westin-branded residence at the top of the Dwarka Expressway band — and you're paying a 10-15% uplift over adjacent non-branded Whiteland inventory for a Marriott service layer whose resale economics in India are structurally unproven, with a 30-month tail to RERA-driven possession.
- Best fit
- NRI / HNI second-home buyers comfortable with branded-residence maintenance economics and the longer Sep-2031 possession horizon; senior corporate buyers planning end-use post-2031 with Aerocity / Cyber City proximity; top-segment investors with a 7-10 year hold.
- Less obvious fit
- Buyers who see the Marriott-managed service layer as life-of-asset utility rather than a resale lever — for whom the ₹15-20/sqft/month maintenance reads as utility cost not overhead.
- Not ideal for
- First-home buyers under ₹8 Cr who would benefit from non-branded corridor inventory at 10-15% lower BSP; short-horizon flip investors (brand uplift recovery on resale is unproven); buyers who need possession before 2029 or cannot fund a 35-30-35 payment plan.
- Risk profile
- Moderate — developer track record is real (12 prior deliveries), but Westin-brand execution is a first; corridor supply is heavy; possession-date ambiguity between Dec 2029 marketing and Sep 2031 RERA is wide.
At a glance
21 acres, 13 towers at S+43, 1,560 units. Density 74 units/acre — materially lower than the 90-110 units/acre corridor norm. Land is filed under the working project name "Urban Resort" with HARERA registrations layered across five phase numbers, dated 2024 and 2025.
- Total area
- 21 acres
- Towers · Floors
- 13 × 42 (S+43)
- Total units
- 1,560
- Density
- 74 units/acre
- Open area
- 80% (builder claim)
- Configurations
- 3 · 4 BHK + servant
- Super (3 BHK)
- 2,673 – 2,939 sqft
- Super (4 BHK)
- 3,750 – 4,329 sqft
- Asking BSP
- ₹24,000/sqft
- Launch BSP (est. Jun 2024)
- ₹22,000/sqft
- RERA 65/2024HARERA
- GGM/840/572/2024/65
- RERA 66/2024HARERA
- GGM/840/572/2024/66
- RERA 67/2024HARERA
- GGM/840/572/2024/67
- RERA Phase 2AHARERA
- 52 of 2025
- RERA Phase 2BHARERA
- 53 of 2025
- Promoter
- Whiteland Corporation Pvt. Ltd.
- Filed project name
- Urban Resort
- Marketing possession
- Dec 2029
- RERA completion deadline
- Sep 2031
- Active resale listings
- 8 (housing.com)
Construction progress · target vs RERA deadline
The 21-month gap between marketing collateral (Dec 2029) and the RERA-driven completion deadline (Sep 2031 on Phase 67) is the single most material disclosure on this page. For a 35% upfront payment plan, the buyer is funding the longer tail before possession. The Sep 2031 RERA date is the conservative anchor for cashflow and rental-handover planning.
Price & full cost of ownership
Base price is ₹24,000/sqft on super area, currently the top of the Dwarka Expressway active band. The 3 BHK 2,673 sqft starts at ₹6.25 Cr per the builder microsite (₹6.42 Cr per Housing.com); the 4 BHK 4,329 sqft goes to ₹11.58 Cr. Headline numbers conceal a meaningful tax + IFMS + advance maintenance stack — and the maintenance burden post-handover is structurally larger than non-branded corridor inventory. Below: the entry 3 BHK on a 2,673 sqft super, walking-in cheque math.
| Line item | Basis | Amount |
|---|---|---|
| Base price (BSP) | 2,673 × ₹24,000 | ₹6.42 Cr |
| Floor rise (illustrative · 20th floor) | 2,673 × ₹50 × 15 | ₹20.0 L |
| PLC — park / clubhouse / corner (avg) | 2,673 × ₹200 | ₹5.3 L |
| Subtotal · pre-tax | ₹6.67 Cr | |
| GST | 5% on BSP + PLC | ₹33.4 L |
| Stamp duty (Haryana) | 7% | ₹46.7 L |
| Registration | 0.5% | ₹3.3 L |
| Parking (covered, ×2) | included | ₹0 |
| Club membership | fixed | ₹5.0 L |
| IFMS | 2,673 × ₹100 | ₹2.7 L |
| Advance maintenance (12 months) | ~₹48,100/mo | ₹5.8 L |
| Documentation | fixed | ₹1.0 L |
| Total all-in | ~₹7.65 Cr | |
| Recurring post-handover · maintenance @ ~₹18/sqft/month — ₹48,100/mo for this unit, ₹5.78 lakh/year, every year | ||
| All-in math excludes home-loan interest and any home-furnishing budget. PLC band per corridor norms — project-specific PLC sheet pending sales-office capture. | ||
The hidden cost-of-ownership line is maintenance. Branded-residences with Marriott-managed services typically run ₹15-20/sqft/month, against a corridor average of ₹4-7/sqft for non-branded inventory. For the 2,939 sqft 3 BHK that translates to roughly ₹52,000-₹58,000/month in maintenance alone — six to seven lakh per year, every year, for the life of the asset. This is structural, not negotiable, and locked into the brand-services framework.
Payment plan · 35-30-35
| Plan | Booking (120 days) | Construction | Possession | Cash in 120 days (3 BHK base) |
|---|---|---|---|---|
| Branded-residences plan (single option disclosed) | 35% | 30% | 35% | ₹2.18 Cr |
| Reference · corridor-standard CLP | 10–15% | 80–85% | 5% | ~₹62-94 L |
The 35-30-35 plan front-loads more cash than the corridor-standard CLP. ₹2.18 Cr in cash within 120 days of booking on the entry 3 BHK is a different funding problem than a 10-90 milestone-linked structure. Buyers should not anchor cashflow planning on the more common payment structures used as comparables in sales conversations.
Price trajectory · ₹/sqft, 3 BHK
Eight active resale listings on housing.com span ₹22,500-26,000/sqft. Builder is currently quoting at the floor of that range. The 3 BHK 2,673 sqft asking ₹5.68 Cr against a builder base of ₹6.25 Cr represents stuck inventory from earlier allocations — supply-shock potential at OC. Circle rate for Sector 103 group housing is ~₹8,500/sqft (2025 notification).
The project
13 towers across 21 acres at 74 units per acre. Construction is mivan; tower configuration is S+43; 10.5 ft floor-to-ceiling per broker disclosure. Four-units-per-floor is the indicative layout giving the lower density and the typical floor-plate sizes. The scale of the clubhouse and common-area programme is the project's distinguishing feature on the corridor — a claimed 2 lakh sqft multi-dome facility with in-house theatre, restaurants, business lounge, spa, and gaming rooms, marketed as "India's largest clubhouse" (a claim that is not independently verifiable but is consistent with the absolute footprint disclosed).
- Site plan
- 13 towers · 21 acres
- Lifts per tower
- 6 (estimated)
- Covered parking / unit
- 2
- Visitor parking
- 1 per 5 units (typical)
- Clubhouse
- ~2 lakh sqft, multi-dome
- Construction tech
- Mivan
- Security
- 5-tier · biometric + RFID
- Air conditioning
- VRV / VRF + central cooling (claimed)
- Architecture
- Hafeez Contractor
- Interiors
- BM&A
- Landscape
- Cooper Hill (London)
- Service operator
- Marriott / Westin (licence)
Amenities
Fittings, per broker disclosure: Kohler / Grohe-class sanitaryware, modular kitchens with island provision and integrated chimney + hob, high-speed passenger lifts plus a dedicated service lift per tower, imported marble in living/dining and engineered wood in bedrooms. The finish-list is consistent with the BSP positioning but specific brand contracts have not been independently verified — confirm in the show unit before booking.
Unit specifications
3 BHK and 4 BHK with servant quarter, marketed by some channels as 3.5 BHK and 4.5 BHK. Unit sizes span 2,673 to 4,329 sqft super built-up. Ceiling height claimed at 10.5 ft (above the 9-10 ft standard). Cross-ventilation is achievable on most orientations; four orientation options per tower. Carpet efficiency is not disclosed in the builder collateral; at typical 70-75% efficiency for the segment, the entry 3 BHK carpet would land in the 1,870-2,005 sqft band.
3 BHK · 2,673
₹6.25 – 6.94 Cr · ~₹7.65 Cr all-in
- Super
- 2,673 sqft
- Carpet (est.)
- ~1,870 sqft
- Efficiency (est.)
- ~70%
- Ceiling
- 10.5 ft
- BSP / sqft
- ₹24,000
- EMI (illustrative)
- ₹4.49 L/mo
- 120-day cash (35%)
- ₹2.18 Cr
- Maintenance @ ₹18/sqft
- ₹48 K/mo
- Orientations
- E · NE · S · W
- Features
- + Servant · Powder · VRV AC
3 BHK · 2,939
₹6.90 – 7.86 Cr · ~₹8.40 Cr all-in
- Super
- 2,939 sqft
- Carpet (est.)
- ~2,055 sqft
- Efficiency (est.)
- ~70%
- Ceiling
- 10.5 ft
- BSP / sqft
- ₹24,000
- EMI (illustrative)
- ₹4.94 L/mo
- 120-day cash (35%)
- ₹2.41 Cr
- Maintenance @ ₹18/sqft
- ₹53 K/mo
- Orientations
- E · NE · S · W
- Features
- Larger L/D · Powder · VRV AC
4 BHK · 3,750
₹9.00 – 10.03 Cr · ~₹10.7 Cr all-in
- Super
- 3,750 sqft
- Carpet (est.)
- ~2,625 sqft
- Efficiency (est.)
- ~70%
- Ceiling
- 10.5 ft
- BSP / sqft
- ₹24,000
- EMI (illustrative)
- ₹6.47 L/mo
- 120-day cash (35%)
- ₹3.15 Cr
- Maintenance @ ₹18/sqft
- ₹67 K/mo
- Orientations
- E · NE · S · W
- Features
- + Servant · Foyer · Deck
4 BHK · 4,329
₹10.39 – 11.58 Cr · ~₹12.4 Cr all-in
- Super
- 4,329 sqft
- Carpet (est.)
- ~3,030 sqft
- Efficiency (est.)
- ~70%
- Ceiling
- 10.5 ft
- BSP / sqft
- ₹24,000
- EMI (illustrative)
- ₹7.48 L/mo
- 120-day cash (35%)
- ₹3.64 Cr
- Maintenance @ ₹18/sqft
- ₹78 K/mo
- Orientations
- E · NE · S · W · Corner
- Features
- Corner · Foyer · Deck · DH living
Floor plans · Whiteland Corporation. The 3 BHK 2,939 and 4 BHK 4,329 use representative plans pending unit-specific captures. Plans are artistic impressions and indicative; final dimensions vary per agreement for sale.
Gallery
Developer renders. Build is at foundation / early podium stage as of early 2026 — these are artistic impressions of the finished product, not photographs.
Master plan & elevation
Clubhouse & amenities
Location & infrastructure
Sector 103 sits mid-corridor on Dwarka Expressway — between the noisy Sector 113 frontage at the Delhi gateway and the deeper-corridor Sectors 99-106. The plot has direct frontage on the expressway (NH-248BB) plus a secondary 75-metre sector road. Coordinates 28.5158° N, 76.9886° E.
Commute · peak hour
| Destination | Distance | Peak time |
|---|---|---|
| IGI Airport (T3) | 15 km | 20 min |
| Aerocity | 13 km | 22 min |
| Udyog Vihar | 14 km | 30 min |
| Cyber City | 17 km | 35 min |
| Diplomatic Enclave II | 13 km | 25 min |
| Golf Course Road | 22 km | 45 min |
| Connaught Place | 28 km | 55 min |
Metro: Nearest operational station is Sector 21 Dwarka on the Delhi Metro Blue Line (9 km, drive-only). The Dwarka Expressway metro spur with planned stations at Sectors 99, 102 and 109 is in trials for Q1 2027 and full operations mid-2027 — Sector 102 station sits within 1.5 km of the project. This is the corridor's single most material near-term catalyst.
Nearby amenities
| Type | Name | Distance |
|---|---|---|
| School · K-12 CBSE | Delhi Public School Sector 102 | 0.5 km |
| School · K-12 CBSE | Imperial Heritage School | 3.5 km |
| School · K-12 CBSE | Euro International Sector 109 | 4.0 km |
| School · K-12 CBSE | Manav Rachna International | 6.0 km |
| Hospital · multi-specialty | Signature Advanced Super Speciality | 4.5 km |
| Hospital · multi-specialty | Aarvy Healthcare | 5.5 km |
| Hospital · tertiary | Medanta — The Medicity | 18 km |
| Hospital · tertiary | Artemis Hospital | 22 km |
| Retail · convention/mall | Yashobhoomi · Dwarka | 11 km |
| Retail · mall | Sapphire Mall Sector 83 | 9 km |
| Retail · mall | Ambience Mall NH-48 | 16 km |
School coverage is exceptional at the entry tier — DPS Sector 102 at the boundary, three more CBSE K-12 options within 6 km. Primary-care hospital coverage is reasonable; tertiary care still routes to Medanta or Artemis 18-22 km away. Daily retail is sparse at the immediate sector level — Sectors 102/103 markets are functional but not mature; meaningful mall retail is 9-16 km away.
Upcoming infrastructure
- Dwarka Expressway metro spur — trial Q1 2027, full operations mid-2027. Sectors 99, 102, 109 planned stations.
- Global City Phase 1 (HSIIDC, Sector 36B-37A) ~11 km — commercial absorption driver for 2027-2030.
- Sector 102 community centre + secondary fire station — tendered, expected 2027.
Supply pipeline within 2 km
| Project | Developer | Units | BSP/sqft |
|---|---|---|---|
| Whiteland Urban Resort (adjacent) | Whiteland | 900 | ₹22,440 |
| BPTP Amstoria Verti Greens Sector 102 | BPTP | 1,200 | ₹21,000 |
| Sobha Altus Sector 106 | Sobha | 600 | ₹23,800 |
| Smart World One DXP Sector 113 (4.5 km) | Smart World | 1,300 | ₹22,500 |
| Krisumi Waterside (multi-phase) Sec 36A (9 km) | Krisumi (Sumitomo JV) | 800 | ₹24,500 |
Total active supply within 2 km from four developers: ~3,000 luxury units, all targeting 2029-2032 handover windows. By 2028-29 deliveries this will materially shape resale pricing on the corridor. Single-developer concentration on Sector 103 itself — Westin Residences + Urban Resort on the same builder's balance sheet — is the load-bearing supply-side risk for this specific project.
The developer
Promoter is Whiteland Corporation Private Limited, registered as the entity on all five HARERA filings. Per the developer's housing.com profile, Whiteland has delivered 12 prior projects across Gurgaon over multiple cycles — this is not a first-project builder. What is a first is the Westin brand-licensing execution: Marriott does not develop, take real-estate risk, or own units. They license the Westin brand and operate residence services through their global branded-residences framework for ongoing fees.
- Legal entity
- Whiteland Corporation Pvt. Ltd.
- Years operating
- 15+
- Prior deliveries
- 12 projects
- Active portfolio
- Aspen · Blissville · Aspen Iconic · Urban Resort · Arena · Urban Cubes · Westin Residences
- Brand operator
- Marriott International (Westin licence)
- Architecture roster
- Hafeez Contractor
- Sector 103 concentration
- Westin + Urban Resort (adjacent)
- Litigation surfaced
- None in this pass
Why the brand framing matters: a Westin-branded residence is an apartment with an ongoing service-and-standards layer operated under Marriott's residence framework. Buyer pays once for the apartment (BSP + uplift) and continuously for the service layer (maintenance + concierge embedded in the monthly outflow). Marriott earns brand-licensing fees and ongoing royalty on managed-services revenue. The development risk, the construction execution, the delivery timing, and the warranty obligations sit with Whiteland — not with Marriott.
Delivery track record: Whiteland's 12 prior deliveries give the developer real construction credibility on the corridor. Specific delivery-cycle slips are not catalogued in this research pass (pending operator-side QPR portal pulls), but the company has built and handed over through multiple cycles. The Westin Residences is the largest single project in the company's history by unit count and the first under a global hospitality brand licence.
What de-risks the project: (1) the same developer is running Urban Resort on an adjacent plot with the same Sep-2031 RERA deadline — single-site execution efficiencies are real; (2) the designer roster (Hafeez Contractor, BM&A, Cooper Hill) is consistent across Whiteland's top-of-portfolio projects, with prior delivery references; (3) HARERA registration is layered across five phase numbers under the promoter entity directly (not an SPV).
What to watch: single-developer Sector 103 concentration is the load-bearing risk variable. Westin + Urban Resort + the broader Whiteland pipeline running simultaneously on the same balance sheet means cashflow stress on any inventory transmits to the others. The forward-looking signal worth tracking is Whiteland's HARERA QPRs on Aspen Iconic and Urban Cubes — earlier-delivery projects in the same portfolio whose handover quality will signal Westin's expected execution.
Strengths & flags
Strengths
- India's first standalone Westin-branded residence — Marriott Bonvoy concierge, managed-services model, brand-guaranteed maintenance standards. The branded layer is the operational underpinning that justifies the +10-15% BSP uplift over the non-branded Whiteland Urban Resort sitting on an adjacent plot.
- Genuinely outsized clubhouse + amenity programme — claimed 2 lakh sqft multi-dome facility with in-house theatre, restaurants, business lounge, spa, gaming rooms. Even with the "India's largest" framing set aside as unverifiable, the absolute footprint outpaces every other Dwarka Expressway active project.
- Corridor-leading designer roster — Hafeez Contractor (architecture), BM&A (interiors), Cooper Hill (landscape). Same roster Whiteland uses across its top-of-portfolio Aspen Iconic and Urban Resort — execution-confidence inheritance is real.
- Sector 103 location captures the airport-adjacent band without sitting at the noise / dust loading of Sector 113 frontage. IGI 20 minutes, DPS Sector 102 walking distance, Aerocity 13 km — usable for end-use and rental.
- Lower density than corridor norm — 21 acres + 80% open + 13 towers at 74 units/acre versus the typical 90-110 units/acre. Translates directly to better light, ventilation, parking ratios, and lift waits at occupancy.
- Whiteland Corporation has delivered 12 prior projects. Not a first-project builder. The Westin brand licence is new for India, but Whiteland has built and handed over through prior cycles.
Flags & risks
- Possession-date ambiguity is wide — marketing collateral and Housing.com say Dec 2029; the Phase 67 RERA-driven completion deadline is Sep 2031. The 21-month gap means a Dec-2029 expectation set by sales will likely face a 12-21 month slip. With 35% upfront + 30% during construction, the buyer is funding the longer tail before possession.
- Single-developer concentration on Sector 103 — Westin Residences + Urban Resort (adjacent, also Sep-2031 target) on the same balance sheet in the same sub-market. Construction or sales stress on either transmits to the other; buyers should evaluate Whiteland's full corridor pipeline, not just this project's RERA file.
- Brand uplift at resale is structurally unproven in India — the +10-15% Westin uplift over Urban Resort may compress at secondary, not expand. Trump Towers Gurgaon and Lodha World Tower (the closest precedents) show the brand badge compresses meaningfully on resale; address and floor plate do more of the work.
- Maintenance is a 3x corridor multiple. ~₹15-20/sqft/month against a non-branded corridor average of ₹4-7/sqft means the entry 3 BHK 2,939 sqft will run ₹52,000-58,000/month in maintenance — closer to club membership than apartment upkeep. Structural, not negotiable, persists for the life of the asset.
- 35-30-35 payment plan front-loads more cash than standard CLPs. 35% in 120 days of booking is ₹2.18-2.65 Cr on a base 3 BHK before construction reaches a meaningful milestone. Buyers should not confuse this with the 10-90 milestone-linked structures used as comparables in sales conversations.
- Pre-delivery investor exit pressure already visible. 8 housing.com listings as of May 2026, with 3 BHK 2,673 sqft asking ₹5.68-6.94 Cr against a builder base of ₹6.25 Cr. The ₹5.68 Cr asking represents stuck inventory from earlier allocations — supply-shock potential at OC.
Investment economics
Dwarka Expressway has appreciated 152% over 5 years per Anarock, with 20-40% projected over the next 2-3 years driven by the metro spur (2027) and continued commercial absorption. Sector 113 leads the corridor on prices; Sector 103 sits in the mid-band and benefits from the same metro and airport-proximity tailwinds. The project-level question is whether the branded-residences uplift holds at resale — for which India has no settled track record.
- 5-yr corridor CAGR
- 20.4%
- 2-3 yr outlook (Anarock)
- +20 to +40%
- Gross rental yield (est.)
- 2.2%
- Vacancy (est.)
- 12%
- 5-yr CAGR projection
- ~14-18%
- Resale listings (May 2026)
- 8 (housing.com)
- Median secondary asking
- ₹23,500/sqft
- Tenant profile
- NRI · C-suite expats · embassy
Comparables on the corridor
Westin sits at the top of the active band — ~7% above the corridor mid-cluster (Smart World, BPTP, Urban Resort) and ~10-15% above the developer's own adjacent non-branded Urban Resort. What the uplift buys is the brand, the ~2 lakh sqft clubhouse, and the lower density; the address itself is corridor-typical for the sector.
Branded-residences resale precedent in India
The structural unknown on this project is whether the brand uplift survives the secondary market. The closest Indian precedents are Trump Towers Gurgaon (M3M-developed, brand-licensed via Trump Organisation; secondary asking has tracked the corridor floor plate more closely than the brand badge) and Lodha World Tower (Mumbai; brand-licensed by Trump for one tower; mixed resale outcomes — the address did most of the work). Both show the same pattern: at primary sale the brand uplift is real and discoverable in the asking; at resale the address tends to drive price, and the brand uplift compresses. There is no settled precedent for the Marriott-Westin family at secondary specifically — JW Marriott Aerocity branded residences and a small cohort of W-branded units globally are the closest references, but the Indian secondary cycle hasn't run.
Exit profiles
- 2-3 year flip — thin margin of safety. Supply pressure (corridor 32K+ active units), possession-date ambiguity, and untested brand resale combine. The 8 pre-delivery listings on housing.com signal the flip thesis is already crowded.
- 7-10 year hold — balanced. Corridor trajectory (Anarock 152% over 5 years, 20-40% over 2-3 years), metro spur catalyst, and brand-services maturation compound. The branded-residences uplift question becomes less load-bearing as the corridor's overall ladder lifts.
- End-use post-2031 — strongest scenario. Maintenance overhead reads as utility rather than cost; brand-services concierge does load-bearing work for second-home / part-year residency; possession-date ambiguity is no longer financially material.
- Rental hold — modest. ~2.2% gross yield, narrow tenant pool (C-suite expats, embassy mid-grade, NRI returnees), 12% typical vacancy. Time-on-market for ₹6+ Cr inventory on the corridor historically 4-9 months. Appreciation-led, not yield-led.
Environment & livability
- AQI · annual avg
- 175
- AQI · winter peak
- 420
- AQI · summer typical
- 110
- Water · supply
- HSVP + borewell + STP backup
- Power grid
- DHBVN + 100% DG backup
- Drainage history
- Mid-elevation; corridor monsoon issue 2023-24
- Noise
- Higher on expressway-facing units
- Construction dust
- High (active build cluster)
AQI nearest CPCB station is Vikas Sadan, Gurgaon Sector 11 (corridor-wide reference; project-specific monitor not present). Winter peak is severe — Nov-Jan readings pass 400 across NCR. The single material project-level noise variable is for towers fronting Dwarka Expressway — expressway traffic is audible at high floors facing the highway; interior-orientation units are significantly quieter. Buyers should ask which towers face the expressway and treat noise as a serious PLC discount factor for those units.
Drainage: Sectors 102-104 had monsoon waterlogging in 2023 and reduced but recurring instances in 2024. Sector 103 sits mid-elevation; project-internal drainage is presumed adequate but approach-road drainage outside the project boundary remains a corridor issue. HSVP piped supply along Dwarka Expressway commissioned from 2024; project will run borewell + STP backup loop. Power reliability is improving with new DHBVN substations at Sectors 102 and 112 commissioned 2024-2025; common areas will be 100% DG-backed.
FAQs
What is the all-in price for a 3 BHK at Whiteland Westin Residences?
Starting price for the 3 BHK 2,673 sqft is ₹6.25-6.94 Cr per the builder microsite and Housing.com listings. All-in cost — covering base price, 5% GST, 7% Haryana stamp duty, 0.5% registration, IFMS at ₹100/sqft, 12-month advance maintenance, ₹5 lakh club fee, and documentation — lands at approximately ₹7.40-7.65 Cr. The 4 BHK 4,329 sqft moves from ₹10.39-11.58 Cr base to roughly ₹12.2-13.4 Cr all-in.
When will the project be ready for possession?
There is a significant gap between marketing and regulatory dates. Builder collateral and Housing.com list possession as December 2029. Neev Realty and the RERA-driven completion deadline indicate September 2031. For purposes of payment-plan cashflow and rental-handover planning, the September 2031 RERA date is the more conservative anchor. A 12-21 month slip from the December 2029 marketing date is the realistic expectation.
What is the RERA registration number?
Whiteland The Westin Residences is registered under HARERA across five phase numbers: 65, 66, and 67 of 2024 (dated 18 June 2024) for the first set of towers, and 52 and 53 of 2025 (dated 16 May 2025) for the next phase. One specific number is GGM/840/572/2024/67. The promoter on record is Whiteland Corporation Private Limited; the working project name on the RERA filing is "Urban Resort".
What does "Westin-branded residences" actually mean — is Marriott managing the project?
Whiteland Corporation has a brand-licensing and services agreement with Marriott International, parent of Westin Hotels & Resorts. Marriott does not develop, own, or take real-estate risk on the project. They license the Westin brand and operate residence services — 24x7 concierge, clubhouse F&B, managed maintenance, residence experience programme — for ongoing fees. Buyers are paying twice in effect: once for the apartment (and an embedded brand uplift on BSP), and continuously for the service layer through monthly maintenance.
What is the payment plan?
The disclosed plan is 35-30-35: 35% within 120 days of booking, 30% during construction, and 35% on possession. This is heavier upfront than a standard corridor CLP (typically 10-15% / 80-85% / 5%). On a ₹6.25 Cr base, the first 120 days require approximately ₹2.18 Cr in cash, before construction reaches a meaningful milestone.
How does Whiteland Westin compare to Whiteland Urban Resort, the adjacent project?
Urban Resort is the same developer's non-branded product on an adjacent plot in the same sector, with similar configurations (3-4 BHK, possession Sep 2031). BSP runs about ₹22,440/sqft on Urban Resort versus ₹24,000+/sqft on Westin Residences — a 7-10% gap that represents the Westin brand uplift plus the expanded clubhouse and services programme. End-users who don't value the brand layer may find Urban Resort the cleaner economic decision; buyers who value the Marriott concierge and managed services as life-of-asset utility may find the uplift worth it.
Who has designed the project?
Architecture: Hafeez Contractor. Interiors: BM&A. Landscape: Cooper Hill (London-based landscape design firm). This is the same designer roster Whiteland uses across its top-of-portfolio projects including Aspen Iconic and Urban Resort.
What about resale liquidity and the brand uplift recovery?
Resale liquidity in the ₹6+ Cr Dwarka Expressway segment is shallow. Historical time-on-market for ₹6-12 Cr inventory has run 4-9 months. Eight pre-delivery listings on housing.com as of May 2026 (with 3 BHK 2,673 sqft asking ₹5.68-6.94 Cr against a builder base of ₹6.25 Cr) signal that investor-flip pressure is already present. The structural unknown is whether the +10-15% Westin uplift over non-branded inventory survives the secondary market — Trump Towers Gurgaon and Lodha World Tower (closest Indian precedents) show the brand badge tends to compress on resale, with address and floor plate doing more of the work.
Sources
- Whiteland Group official microsite · westin-residences project page — highlights, configurations, location advantages, amenities, gallery retrieved 2026-05-22
- Whiteland-affiliated broker microsite (whiteland.co.in) — HARERA numbers 65/66/67 of 2024 + 52/53 of 2025, promoter name, filed project name (Urban Resort), 21-acre area, S+43 tower spec, designer roster retrieved 2026-05-22
- Housing.com · aggregator project page — ₹24K/sqft avg, ₹6.42-10.39 Cr range, 1,500 units, 21 acres, Dec 2029 possession claim, 8 active resale listings retrieved 2026-05-22
- Neev Realty broker page — Sep 2031 RERA-driven possession, 13 towers / 42 floors / 1,560 units, GGM/840/572/2024/67 specific RERA, 35-30-35 payment plan, amenities retrieved 2026-05-22
- Authorised channel-partner microsite (whitelandwestinresidencesgurgaon.in) — RERA 65/66/67 of 2024, ₹6.5 Cr starting price, Hafeez Contractor / BM&A / Cooper Hill confirmation, distance markers retrieved 2026-05-22
- Whiteland Group developer home page — full portfolio context, Urban Resort pricing anchor (₹5.8 Cr+ same sector), Aspen Iconic and Blissville cross-references retrieved 2026-05-22
- HARERA Haryana RERA portal — referenced for registration verification; direct portal URL probe returned 404 in this pass, registration numbers cross-confirmed from three independent broker sources retrieved 2026-05-22
- Anarock · Dwarka Expressway Outlook 2026 — 5-year corridor appreciation (152%), 20-40% 2-3yr projection, metro spur timing retrieved 2026-05-22
- Haryana Revenue Dept. · circle rate notification — Sector 103 group housing band (~₹8,500/sqft, 2025 notification) retrieved 2026-05-22
- Project tour video embedded on Housing.com (YouTube) — builder-supplied marketing collateral for clubhouse and elevation visualisation retrieved 2026-05-22
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